Marketing Day: YouTube Music, B2B influencer marketing & Microsoft Audience Network

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • YouTube’s new streaming music service to start rolling out this week
    May 21, 2018 by Amy Gesenhues
    YouTube Music will include skippable and non-skippable in-stream ads.
  • 60 Minutes segment: Google is a monopoly without question
    May 21, 2018 by Greg Sterling
    The segment promotes an image of the company as thuggish and market-manipulating.
  • Buy vs. Develop It Yourself: Considerations for Scaling Your Ad Network
    May 21, 2018 by Digital Marketing Depot
    The question of whether to buy a performance marketing platform or develop core capabilities in-house is central to every ad network.

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