MarTech next week: a personal choice

It’s finally here. The big fall 2020 MarTech conference, virtual of course, with almost 80 sessions all supporting our theme: MarTech is marketing.

With so many sessions, attendees are going to have some tough choices to make. Here’s how I plan to navigate my way through those three days.

The keynotes. First, I always look at the keynotes. Chief Martec himself, Scott Brinker, kicks off day one by naming the five martech trends for the decade ahead. Just five, and for a decade? Scott’s a brave man. On day two, Brian Solis, Global Innovation Evangelist, Salesforce, describes “Generation Novel,” a critical customer segment created by the pandemic. What I’ve heard. from someone familiar with the content, is that this is a richly detailed piece of thought leadership. A must watch.

Check the full MarTech agenda here.

Finally, on day three, we’ll have some fun with the annual Stackie Awards.

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