Outbrain adds IAS integration to contextually shield for brand safety

Content discovery platform Outbrain is boosting its brand safety, with its recent announcement of a partnership with ad-quality measurement firm Integral Ad Science (IAS).

Previously, VP of Product Marketing Dennis Yuscavitch told me, his company offered a more limited protection. When marketers offered their content on Outbrain’s online grid, which provides content “you may also like” at the bottom of articles, they could also embed a pixel from IAS, Double Verify or Moat. Here’s a typical Outbrain content discovery grid:

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