Parallel tracking offers a page-speed improvement for AdWords advertisers

While it’s critical for advertisers to measure and track the traffic driven from their ads, there’s always been something of a tradeoff because the technical processes involved could slow down page-loading time. Now, with this week’s parallel tracking announcement, this tradeoff may no longer be a factor for AdWords advertisers.

If your AdWords account leverages click measurement redirect servers (i.e., uses the “Tracking URL” field in AdWords), then this new feature provides a way to reduce the amount of time it takes for an ad click to reach your landing page. This can improve your user’s landing-page experience. And landing page experience is an important factor in Quality Score, which, of course, affects your CPCs and ad rank.

[Read the full article on Search Engine Land.]

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